The Charisma Factor

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engagement-team (Free Agent) Posted 14 days ago

This year has been one hell of a year. With covid, protests, and natural disasters, you may be asking what else could go wrong. In these times of crisis, leadership is much needed in BOTH business and politics. Depending on your perspective, the Presidential elections in 2020 could be a historical event. For us as Entrepreneurs and Founders, we always look at the business perspective first and then how politics affects the business landscape. We do not base our analysis from opinions or emotions but on untainted data. There is one question that keeps coming up in our discussions.

Does charisma matter in business and politics? We're look at the business side first and then examine the subject from the political perspective. The three entrepreneurs we will look at are Steve Jobs, Bill Gates, and Jeff Bezos. All of these entrepreneurs created companies that would move to become trillion dollar market caps. Steve Jobs is the brash, charismatic visionary who created and cofounded Apple. But he wasn't the CEO in place when Apple reached $1 trillion in market capitalization. That CEO would be Tim Cook who would be considered the complete opposite of Jobs as an introverted operations guy who gets it done. That would be the same with Bill Gates (introvert) of Microsoft which became a trillion dollar company in April 2019. The last CEO we look at is Jeff Bezos who can be considered a combo of Steve Jobs and Bill Gates. Amazon has been a media ecommerce darling during the pandemic lockdown. As of September 11, 2020, the market capitalization of Amazon is $1.56 trillion and is predicted by many analysts to be the first $2 trillion dollar companies. These three entrepreneurs had different personalities and charisma levels but were still able to build highly successful businesses.

How does this work in politics? Bill Clinton and Barack Obama were highly charismatic Presidents that served two terms. Donald Trump beat out Hillary Clinton in 2016 for President. Even though Trump was the underdog, he still beat Clinton in the electoral college to become President. Most voters would agree Trump was the more charismatic candidate. So 2020 is here and you have the paradox, Trump the extroverted, charismatic candidate versus Biden the quiet, introvert. Does this mean a second term for Trump? If you look at subjective metrics such as rally sizes, social media, or even something as simple as yard signs, the answer is YES charisma counts. When we also look at the historical data and analysis, it gives us the same results. Link to results as follows:

What do you think? Does charisma mean anything in business and politics? Let us know in our forum or Twitter feed.


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