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These days you would think that profits are a four letter word for Venture Capitalists. Amazon was the pioneer in this culture where market share was first and profit comes later. Management consultants would call it the Jeff Bezos Amazon Strategy (JBAS) and the Profits Later Movement. What role does profit have in a business and is it sustainable for tech companies to forego profits?

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New Entrepreneurs have always had their rose-colored glasses on when starting a new venture. These Entrepreneurs grow up listening to the epic tales of their heroes like Bill Gates, Mark Zuckerberg, Jeff Bezos, and Steve Jobs.  Only if they knew the truth...

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